Wilde Aparthotels

Visual identity
Logo design, branding, art direction, concept
With KesselsKramer London, Adam Morton-Delaney, Lauren Coutts

With properties located in Europe’s most iconic cities, Wilde aparthotels, named after Irish poet Oscar Wilde, offers the freedom of a connected apartment and the comfort of hotel services. Already present, the brand required a new visual identity to make itself known and better convey its values.

The new identity and logo directly references Oscar Wilde’s wit and invites the guests to see the city through a different lens, where beauty lies in the unexpected. The logo pairs an elegant literary serif typeface with a hand-drawn tittle (dot of the i) which becomes a viewfinder. Across the assets, the copy is punctuated with hand made marks, bringing the text to life in a nod to the act of writing and drafting.

A series of illustrations by artist Serge Bloch introduce the many options offered by Wilde aparthotels in a friendly (and sometimes cheeky) manner.

Combined with a refined colour palettes and photography all these elements bring to life a unique brand that doesn’t shy away from a clever pun.