SXSW London
Launch Campaign

Campaign identity
Art direction, concept, branding, poster design
With KesselsKramer London, Vangeli Moschopoulos

The international festival of creativity and technology,
South by Southwest (SXSW) is coming to London.
Launching in June 2025, the event required a campaign
to both generate excitement and educate.

The approach is based around a simple but strong insight about the festival. While other creative events - of which there are many in London - celebrate work that has been, SXSW London celebrates work that is yet to be. It’s a festival of unknowns. We chose to lean into the unique vibrancy of SXSW, while at the same time, bringing a distinctive European flavour that differentiates SXSW London from its Austin-based sister event.

Influenced by the shops, markets and street life of East London, where SXSW London will take place, the campaign embraces an eclectic visual world, clashing typefaces and the brightest fluorescent colours. Messaging was constructed by pulling from all creative disciplines that the festival brings together and the different languages spoken in the European markets that SXSW London wants to attract.

The posters were thought through and designed to be tiled in various configurations on billboards, in groups
or individually.

SXSW London Launch Campaign

Campaign identityArt direction, concept, branding, poster designWith KesselsKramer London, Vangeli Moschopoulos

SXSW London
Launch Campaign

Campaign identity
Art direction, concept, branding, poster design
With KesselsKramer London, Vangeli Moschopoulos