An Inappropriate Level of Emotion

Digital Cards
Art direction, concept, poster design, animation
With KesselsKramer London

In 2024, KesselsKramer London advocated for appropriate levels of emotions on Valentine’s Day, in response to the imposed display of saccharine affection that this day demands.

How the tables have turned. In 2025, with the onslaught of distressing news, we recognised that the time for restraint was no more. We created a series of digital cards as an invitation for all to spill the love with total abandon, in its inappropriate glory. Let the hearts pump faster as we squeeze our bodies and minds together through whatever may come our way.