visual identity, motion design
2021
collaboration with Vidal Mateos
Architectures of the New Curatorial is a series of online lectures looking to the practice of curating as a way to build new understandings of institutions.
The talks being advertised online, it was necessary for the identity to be dynamic so that it could stand out in a busy feed of images.
The different lectures are articulated around three strands of questions that can be summed up as three oppositions: Against/With, In/Out, On/Off. We chose to use these dynamic pairs as a basis for the identity, turning them into playful animations.
Along with the animation, we picked a colour scheme which appears in consecutive pairs across the posters advertising the lectures, acting like a teaser of what is to come and marking the continuity of the series.